This Cookie Policy explains how Ekron uses cookies and similar technologies on this website, and how you can control them. It should be read alongside our Privacy Policy, which explains more broadly how we handle personal data.
What cookies are
Cookies are small text files that a website places on your device when you visit. They are widely used to make sites work, to make them more efficient, and to give the site’s owners information about how the site is used. Some similar technologies — such as your browser’s local storage — do the same job. Throughout this policy we refer to all of them simply as “cookies”.
How we use cookies
We keep our use of cookies deliberately minimal. We group them into three categories, which match the choices you are offered in our consent banner.
| Category | What it does | Examples & retention |
|---|---|---|
| Strictly necessary Always on | Makes the site work — security, page delivery, contact forms and remembering your cookie choices. These do not track you and cannot be switched off. | ekron_consent_v1 (remembers your consent choices) and short-lived security/hosting cookies. Kept for your session or until you clear them. |
| Analytics Optional | Helps us understand how the site is used — which pages are viewed, how visitors arrive, and where they run into problems — so we can improve it. Set only if you consent. | Google Analytics 4 (via Google Site Kit): _ga, _ga_<id> (up to 2 years), _gid (24 hours). |
| Marketing Optional | Lets us measure whether our advertising brought you to the site. Set only if you consent. | Google Ads: _gcl_au (up to 90 days) and related conversion cookies. |
Consent — nothing runs until you say so
We use Google Consent Mode. Until you make a choice, analytics and marketing cookies are blocked by default: Google’s tags load in a restricted state and do not read or write those cookies. They are only enabled for the categories you accept. Strictly necessary cookies are always active, as the site cannot function without them.
Managing your preferences
When you first visit, we ask you to accept all, reject all, or choose which categories to allow. You can change your choice at any time:
- Click Cookie settings in the footer of any page — this reopens the consent panel so you can update or withdraw your consent.
- Use your browser settings to block or delete cookies. Most browsers let you refuse cookies or alert you when one is set; see your browser’s help pages for how. Note that blocking strictly necessary cookies may stop parts of the site working.
Third-party services
Some cookies are set by third parties whose tools we use. The main ones are provided by Google (Google Analytics and Google Ads); the customer reviews shown on our site are also provided by Google. Your information is handled under Google’s own terms — see the Google Privacy Policy and how Google uses cookies. We do not sell your personal data.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for legal and operational reasons. Any changes will be posted on this page with a revised “last updated” date.
Contact us
If you have any questions about this policy or how we use cookies, please get in touch:
Ekron
Bramber Court, 2 Bramber Road, London W14 9PW
info@ekron.co.uk · 020 3951 1032
Company No. 14880489
If you are concerned about how we handle your personal data, you also have the right to contact the UK’s Information Commissioner’s Office (ICO) at ico.org.uk.